#SAVETHEEARS

WOW. We.Had.No.Idea.

When we started cutting and distributing mask hooks a short two and half weeks ago, we anticipated making a few dozen, or possibly a few hundred to give to our local healthcare workers. We are overwhelmed at the positive response and demand for them!

Attaching mask elastics to these hooks alleviates pressure from behind the ears.

We have now shared these hooks across the country with thousands of healthcare and essential workers to help alleviate pain caused by extended wearing of protective masks. As of this writing, our distribution count is over 4,800 hooks. We continue to receive emails and DM’s every day, asking us to send what we can and we’re thankful that we have been able to meet the need.

Due to the overwhelming response, we are now asking for your help to keep these hooks 100% FREE for those that need them. The cost of packaging & shipping throughout the U.S. is adding up quickly. If you’re able and willing to make a contribution toward our efforts, you would be helping us to get these into the hands of the healthcare workers that need them. We’ve made it as easy as possible for you to do so; you can donate via Venmo: @BWS-charity

A sampling of the packages getting shipped daily to healthcare providers across the U.S.

100% of donations will go directly towards material and shipping costs. We are working hard to keep production going and will continue to do so for as long as we can.

Thank you for your help; your contribution means the world to us.

With love,

Lan & Cathy

P.S. If you are a healthcare worker (or know of one) that could use one of these mask hooks, please email us at cathy@betterwithsisters.com and we’ll “hook” you up ??

PIVOT (part 2)

It’s hard not to pay attention these days. With changes nearly every day coming down from government officials, we’re paying a lot of attention to developing statistics, guidelines, and stories. In addition to the official news, there are a LOT of testimonials from people around the world, sharing how Covid-19 is affecting them. Some of those stories are inspiring, some are heartbreaking, but all of them have served to help us better understand the world around us.

As you’ve probably noticed as well, there has been an ongoing conversation about PPE (personal protective equipment) for healthcare workers. We kept seeing testimonials and images showing healthcare workers dealing with terrible bruising and in some cases even open sores caused by wearing masks with behind-the-ear elastic straps for extended hours, shift after shift. As if the job itself isn’t hard enough, they’re dealing with completely unnecessary discomfort! We realized, while we can’t provide PPE, we can absolutely do something to help them with this problem! You see, with our new business creating consumer pieces, we have some pretty cool equipment at our disposal. And, we’ve decided to put that equipment to use as we address this newfound need.

USING WHAT WE HAVE, TO DO WHAT WE CAN

We reached out to our local hospitals and have now provided our first 300 “pieces with purpose”, specialty mask hooks, to the most deserving people we can think of: our healthcare providers. And, as things often have a way of doing, in the process of our first outreach effort we were contacted by another group in need. We have consequently also designed, developed and donated an additional 300 modified mask hooks to our local fire departments. These are being used to secure surgical masks to patients’ faces. Just this morning, we received a request for 300 hooks at a second hospital in our area.

HOOKS FOR ARROYO GRANDE HOSPITAL HEALTHCARE WORKERS
HOOKS FOR SANTA BARBARA COUNTY & MARIAN MEDICAL HEALTHCARE WORKERS
HOMETOWN HEROES PICKING UP MASK HOOKS

We have no doubt the need for these hooks will evolve and possibly grow in the weeks to come, and we’re grateful for the chance to support our communities in any way we can.

The moral of our story thus far? Well, we’re flipping our original plan upside-down. Our new purpose is to give back first and serve customers later. And we’re 100% OK with that pivot.

With sisterly love,

Lan & Cathy

P.S. If you are a healthcare worker (or know of one) that could use one of these mask hooks, please email us at cathy@betterwithsisters.com or lan@betterwithsisters.com and we’ll “hook” you up ??