It’s hard not to pay attention these days. With changes nearly every day coming down from government officials, we’re paying a lot of attention to developing statistics, guidelines, and stories. In addition to the official news, there are a LOT of testimonials from people around the world, sharing how Covid-19 is affecting them. Some of those stories are inspiring, some are heartbreaking, but all of them have served to help us better understand the world around us.
As you’ve probably noticed as well, there has been an ongoing conversation about PPE (personal protective equipment) for healthcare workers. We kept seeing testimonials and images showing healthcare workers dealing with terrible bruising and in some cases even open sores caused by wearing masks with behind-the-ear elastic straps for extended hours, shift after shift. As if the job itself isn’t hard enough, they’re dealing with completely unnecessary discomfort! We realized, while we can’t provide PPE, we can absolutely do something to help them with this problem! You see, with our new business creating consumer pieces, we have some pretty cool equipment at our disposal. And, we’ve decided to put that equipment to use as we address this newfound need.
We reached out to our local hospitals and have now provided our first 300 “pieces with purpose”, specialty mask hooks, to the most deserving people we can think of: our healthcare providers. And, as things often have a way of doing, in the process of our first outreach effort we were contacted by another group in need. We have consequently also designed, developed and donated an additional 300 modified mask hooks to our local fire departments. These are being used to secure surgical masks to patients’ faces. Just this morning, we received a request for 300 hooks at a second hospital in our area.
We have no doubt the need for these hooks will evolve and possibly grow in the weeks to come, and we’re grateful for the chance to support our communities in any way we can.
The moral of our story thus far? Well, we’re flipping our original plan upside-down. Our new purpose is to give back first and serve customers later. And we’re 100% OK with that pivot.
With sisterly love,
Lan & Cathy
P.S. If you are a healthcare worker (or know of one) that could use one of these mask hooks, please email us at firstname.lastname@example.org or email@example.com and we’ll “hook” you up 😘💕